January 6, 2010

Cisco Showcases Breakthrough Consumer Video Experiences at CES 2010

At the 2010 International Consumer Electronics Show, Cisco is showcasing its vision to enable consumers to live a connected life through its momentum in home networking and consumer video products, new partnerships with media and entertainment companies, and plans to drive a new class of consumer video communication experiences.

Cisco CES 2010 News Summary:

•Cisco today announced new customers, features and professional service options for the Cisco EosTM social entertainment platform.

•Travel Channel, All Access Today and The Eleven Seven Music Group/Tenth Street Entertainment join Warner Music Group as customers deploying the fast-growing Cisco Eos platform. Cisco also announced a new Eos partner ecosystem program and new Eos features, including Facebook Connect integration to facilitate audience acquisition; additional customization tools to enable rapid scaling of site launches; site migration tools to transition existing communities to Eos; and member group management capabilities to enhance engagement and monetization. Cisco Eos is a hosted "software as a service" platform that enables Media & Entertainment companies to more economically create, manage and monetize social entertainment experiences built around their portfolios of branded content.

•Cisco announced that it is providing a medianet -- a media-aware Internet Protocol (IP) video network infrastructure – to NBC during the network's coverage of the 2010 Vancouver Olympic Winter Games, February 12-28. Cisco and NBC have expanded their relationship for the Vancouver Games, leveraging the best combination of video leaders to deliver the Games via an end-to-end IP video solution, from video production to content management and distribution. Cisco's IP next-generation network (IP NGN) video infrastructure will enable real-time editing by NBC personnel in Vancouver, New York and Las Vegas, and will allow for the transfer of gigabyte-sized files of content between locations and then delivered to three screens: TV, PC and smartphone.

•Cisco, which has shipped more than 200 million consumer devices to date, continues to generate momentum with its Linksys by Cisco home networking products and Flip Video camcorders. Cisco today announced data for Flip Video obtained during the 2009 holiday season that highlights the enormous growth in video usage over the past year. There were more than one million Flip Videos uploaded through FlipShare software in December 2009. These uploads represent three million minutes of Flip videos viewed, which is equivalent to more than six years of continuous video streaming, representing an increase of 395% from December the year before. In addition, there were 42,000 gigabytes of video streamed in December, up from 525% the year prior, indicating an increase in HD video usage.

•Flip Video camcorders are pre-loaded with FlipShare software to enable easy organizing, editing and seamless uploading to Facebook VideoTM, MySpaceTM, YouTubeTM and other video sharing sites. The latest FlipShare software also provides mobile apps for iPhoneTM, AndroidTM and select BlackBerry phones, which enable users to access their Flip Video library on their mobile phone. For the holidays, Cisco also introduced FlipShare TV which brings the user's entire Flip Video library of photos and videos into the family room and onto the TV screen without wires, and lets them share video instantly with other FlipShare TV owners.

•At CES, Cisco will also share its vision and progress toward developing an entirely new category of video communication, called home telepresence, which uses a consumer's existing HDTV and broadband connection to deliver a unique natural video communication experience from the comfort of a living room. Cisco will enter U.S. home telepresence field trials this spring, with Verizon as an early partner. Home telepresence field trials in France will start later in 2010, with France Telecom as Cisco's early partner.

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