June 23, 2009

Allot Communications Launches MediaSwift

Allot Communications announced today the launch of Allot MediaSwift, a revenue-generating network and subscriber service designed to intelligently accelerate internet content delivery (HTTP streamed video and P2P traffic) to broadband subscribers. MediaSwift synergizes Allot’s DPI and caching competences to provide a unified intelligent media caching solution which delivers improved quality of experience (QoE). MediaSwift is offered as an internal blade or as an external solution with Allot Service Gateway. It is also offered as a solution with other Allot platforms.

MediaSwift has already been deployed at a Tier 1 operator in Asia, in conjunction with both Allot Service Gateway and Allot NetEnforcer. Analysis of the implementation to date shows an approximate saving of 40% in backhaul and international traffic at the installed sites, as well as a significantly enhanced subscriber experience for internet video and P2P traffic.

“Internet video is the fastest growing application on the web and is already responsible for over 30% of global internet bandwidth. The challenge this presents to service providers worldwide is how to prevent network congestion, assure the subscriber’s internet experience, and improve ARPU,” commented Andrei Elefant, Vice President of Marketing and Product Management at Allot Communications. “MediaSwift enables service providers to meet this challenge with a precision tool that provides a win for both providers and subscribers alike. It is another delivery on the Service Gateway promise to provide an integrated approach to future service needs – same platform, new services.”

Allot Service Gateway Sigma (SG-Sigma) has 40Gbps of throughput and is the only DPI-based Service Gateway platform designed to meet current and future service provider requirements. It facilitates the fast and easy introduction of new value-added network and subscriber services, including MediaSwift, service tiering, quota management and self-management – services designed to reduce network TCO, increase ARPU and enhance QoE for subscribers.

Allot MediaSwift is currently commercially available.

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