September 8, 2008

beeTV makes its debut

beeTV unveiled today its revolutionary new way for people to watch television with beeTV, a Personal Content Channel. Taking existing electronic program guides (EPG's) to a completely new level, beeTV is a "personalized channel" which allows platforms (IPTV, cable, satellite, mobile, Internet and DTT) to market and distribute their television content in a personal, push manner. beeTV enables -- in fact, encourages -- viewers to be matched with content based on their individual tastes, behavior and mood. All of which are then catered to seamlessly.

When a viewer pushes a button on the remote, the platform responds instantly with personalized, individualized matches of TV programs and movies. beeTV uses the richness and impact of visual television images to bring personalized content to the viewer -- no text, no red & green buttons, no hard work navigating through an EPG. It embraces the entire universe of content available from the platform, including broadcast TV, subscription and premium TV, VOD, SVOD, PPV and PVR/Catch-up.

"beeTV is like having a best friend who understands what you're all about, and who sits around all day scouring the TV universe for programming you would enjoy when you do find time to sit down and watch," commented company Chairman and Founder Rodolfo Hecht. "Channel surfing was fine when there were a limited number of networks. As the choice grows exponentially, flipping through channels is no longer a sustainable option," added Hecht.

"Despite the vast array of choices on television, we still ask one simple question, 'What's on TV?'" commented Chris Shipley, executive producer of the DEMO conferences. "Viewer guides have made it difficult to answer that question, but now beeTV provides a solution that allows TV viewers to tune into 'personalized' television through beeTV's Personal Content Channel. It uses media to present media in a fast, informative format, and as a result TV watching will never be the same."

beeTV uses a proprietary contextual matching algorithm to generate this personal channel in real time fueled by the interaction of data derived from viewing behavior, a consumer profile, timing sensitivity analysis and the business logic and marketing requirements of the platform.

beeTV is designed to serve three screens: TV, Mobile, and PC with its server side beeHIVE(TM) core technology. beeHIVE(TM) interfaces with the platform's existing systems and encompasses all of beeTV's proprietary components. It serves as the personalization and content marketing manager between the platform and each viewer.

For the platforms, beeTV is designed to maximize ROI while dealing with each platform's unique advantages and specific constraints. beeTV results in higher ARPU's, increased VOD usage and consumption, and extracts hidden potential out of movies, television series and program libraries. beeTV reduces churn rate, increases penetration and enhances viewer satisfaction by making the viewer more aware of all the content available across their platforms. It encourages them to upgrade their subscriptions, while at the same time creating a brand new revenue stream through targeted ads on the platform.

For the television viewer, beeTV becomes a Personal Content Channel to the world of entertainment. It is a complement to the existing navigational systems and acts as an entry system for the viewer into the world of television content. beeTV turns TV watching into an individualized entertainment experience serving as a "find engine" rather than a "search engine".


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