September 12, 2008

Microsoft Intros New Apps & Solutions for Mediaroom

Microsoft announced developments for its Microsoft Mediaroom IPTV platform which demonstrate the company’s continued support of its vision to bring a new world of connected entertainment to consumers worldwide:

· Microsoft Mediaroom Advertising Platform: The platform will let broadband service providers deploying Microsoft Mediaroom offer targeted, measurable, and interactive advertising spots all from one comprehensive platform. Advertisers will be given the capability to finitely target advertisements to specific groups and measure return on investments (ROI).

· Mediaroom Migration Program: As the IPTV market matures we’re seeing an appetite from operators on first generation platforms or with home-grown solutions to migrate to Mediaroom. The Mediaroom Migration program has been developed to ease the transition for IPTV service providers using other platforms to migrate to the Mediaroom platform. The Program delivers a structured assessment process and analytical tools for migration, including business and technical workshops to review set-top-box portability, network compatibility and audio-visual head-end interoperability.

· New Demo of Interactive BBC Mediaroom Presentation Framework application: Microsoft Mediaroom is powering the next generation of interactive TV and the applications showcased at the IBC2008 Show in Amsterdam starting Friday include the first public viewing of a BBC demo showing how the BBC’s journalistic content, including News, Sports and Weather could look using the Mediaroom platform. The BBC application builds on the successes of Red Button and BBC iPlayer to provide access to the breadth and depth of the BBC’s content via an intuitive and easy-to-use TV interface.

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